What is a CRM? 5 CRM Benefits for Your Business

what is a CRM

CRM is the abbreviation that stands for Customer Relationship Management. This is an efficient component for any business. It helps in converting potential leads into customers. However, since the pandemic, the demand for CRM software has increased drastically. It was mainly because several businesses were going online. Also, it was challenging to perform the regular … Read more

A Beginner’s Guide to B2B Sales Pipeline

B2B sales

B2B sales is the term used for sales transactions between businesses. This could involve selling products or services to another business, or it could involve selling intangible assets such as intellectual property or shares in a company. B2B sales Pipelines are often considered more complex than B2C sales, as there are typically more stakeholders involved … Read more